Case 01

BuildBase

Turning everyday construction workflows into reusable team knowledge.

Role
Domain research · Information architecture · Interaction design · Design system
Team
Solo designer
Timeline
Jul – Nov 2024
Platform
monday.com · Desktop + Mobile

01 Overview

A monday.com extension that helps construction teams capture, structure, and reuse project knowledge without adding another standalone system.

BuildBase — the monday.com plugin interface on desktop and mobile

02 The Workflow Problem

Construction knowledge is created continuously—but rarely captured systematically.

Through my experience working in AEC teams and contextual observation with construction professionals, I found that knowledge transfer was not a separate “training” activity. It happened continuously—during project reviews, drawing markups, site visits, troubleshooting, and informal conversations.

The problem was that these insights rarely remained connected to the context in which they were created.

Research Methods:

  • Contextual interviews: 7 stakeholders (including senior PMs, junior PMs, project leads)
  • Personas: 5 end users
  • Field observation: office meetings + construction site

What I observed in research:

  • Knowledge is primarily visual (sketches, drawings), but archiving is burdensome
  • Junior PMs struggle to understand the structure behind scattered information
  • Site meetings move fast and only address the most urgent issues
  • All PMs operate under time, budget, and risk pressure

↓ Distilled into three core problems ↓

01 / CONTEXT

Scattered context

Project knowledge lived across drawings, messages, files, and individual memory.

02 / SHARING

High sharing cost

Senior PMs carried valuable tacit knowledge, but documenting and teaching it required additional time.

03 / LEARNING

Learning outside the workflow

Junior PMs often received information without enough project context to understand when or why it mattered.

03 Product Direction

Instead of creating another knowledge platform, embed knowledge into the workflow where it is created.

Traditional model

Work Discussion Knowledge lost

(Separate training / documentation effort)

BuildBase

Work Capture Structure Reuse

04 Core Design Decisions

Decision 1: Structure knowledge around work, not files.

Insight

Knowledge needs context, not just storage.

Design

Every piece of knowledge is attached to a specific project, task, and role—not stored in isolation.

Structure

Workflow (Project Context) → Domain → Topic → Note


Workflow Knowledge domain Topic Note

Decision 2: Turn collaboration into knowledge capture.

Insight

Capture must happen inside existing work.

Design

Documentation cannot be an extra task; it must emerge as a by-product of collaboration.

Flow

Drawing → Markup → Discussion → Saved Version → Reusable Canvas


Decision 3: Adapt the interaction to office and field contexts.

Insight

Different moments require different interaction depth.

Design

Desktop supports deep review, organization, and multi-angle understanding; mobile provides a temporary media storage area for quick on-site capture, with later organization on desktop. Mobile is not a shrunken desktop—it is redesigned around short, time-sensitive actions.


05 Design System

Working within monday.com’s Vibe Design System.

I followed Vibe’s established interaction and visual patterns, introducing only the components and states required by BuildBase.

  • Used core design tokens: typography, color, shadow, spacing, layout
  • Extended new icons, components, illustrations, and motion to support the plugin’s expanded functionality
  • Designed within constraints, rather than free-form
01 / Brand
BuildBase brand key visual — blue field with geometric construction shapes
02 / Product icon
BuildBase product icon — blue book with bookmark
03 / Illustration
Process illustration — calendar with a highlighted day, hammer and paintbrush
04 / Illustration
Technical illustration — pencil, tape measure, hard hat and gear
05 / Illustration
Communication illustration — laptop sending a document with a paper plane
06 / Icon library
BuildBase icon library — house, blueprint, tape measure, brick wall, crane, sign, cone and UI glyphs
07 / Empty state
Empty state illustration — hand holding an image file
08 / Motion — FAB
Floating action button motion study — expand into camera, upload and close actions
09 / Motion — Logo
BuildBase logo motion study — outline book morphing into the solid brand mark

06 Final Experience

Scenario 1: Capture knowledge from real work.

Create knowledge notes directly under a monday.com task, with support for drawings, markups, and discussion records—automatically linked to project context. Capture happens without leaving the workflow.

Create note + upload drawing

Scenario 2: Turn experience into a structured knowledge system, and understand it from multiple angles.

Each note retains its source project and task, organized in three layers: Domain → Topic → Note. PMs can see which skills they are building, and the project evidence behind each piece of knowledge.

Search supports keywords, and adds multi-angle sorting tools—for example, by role (architect, engineer, contractor, owner), by project type, by risk level—helping PMs understand the same piece of knowledge from different perspectives, not just find it.

Knowledge base navigation + multi-angle sorting

Scenario 3: Capture on site, respond in the gaps.

Mobile provides a temporary media storage area: when there is no time to organize on site, PMs can temporarily store captured media, then return to desktop to turn it into formal knowledge notes.

Senior PMs do not need to constantly monitor questions. BuildBase sends notifications when junior PMs raise questions, so senior PMs can respond during short breaks or at the end of the day, without being interrupted.

Mobile media stash
Q&A notification + reply

07 Validation & Reflection

Validation.

I shared the concept with several construction professionals to evaluate the relevance of the workflow and product direction. The concept received positive qualitative feedback, but it was not deployed or formally usability-tested.

The next validation priority would be whether teams can consistently capture useful knowledge without adding documentation overhead.

Reflection.

This project strengthened my ability to translate domain knowledge into product structure—moving between organizational workflows, role-specific needs, information architecture, and interaction details.

Designing for dynamic, domain-specific environments requires system-level thinking, flexible frameworks, and ongoing collaboration.

Next case EssenCube